Where it All Began 

Times Tales® began with a simple problem: a mom trying to help her kids remember their multiplication facts.While homeschooling her two boys, Jennie Winters noticed that the lower multiplication facts came easily, but those tricky upper facts just wouldn't stick. Using a memory technique called mnemonics, she turned the harder facts into memorable little stories — and it worked! Her boys learned their facts quickly and could still recall the stories months later.Jennie joined forces with her sister Marillee to develop the idea further, and soon it was time to put Times Tales to the test.Their first "guinea pig" was Marillee's seven-year-old daughter, Meagan. In less than an hour, Meagan had learned the upper multiplication facts — and weeks later, she still remembered them.That's when the sisters realized they might have created something that could help a lot more kids.

From the Kitchen Table to Families Around the World

Times Tales had very humble beginnings. Jennie and Marillee each had four young children, so building a business happened between homeschooling, meals, naps, and everyday 

family life.

The sisters would spend weeks together brainstorming and developing products, sometimes working late into the night.

The first Times Tales flipbooks were even wrapped in Saran Wrap, and family pizza parties often turned into flipbook assembly nights!

In 2003, they listed the first edition of Times Tales on eBay.

It sold right away.

That first sale eventually grew into Trigger Memory Co., the family-run educational company behind Times Tales®.

Over the years, Times Tales has helped thousands of children around the world learn multiplication in a completely different way. We've especially loved hearing from parents of children with dyslexia and other learning differences who finally found an approach that clicked. Times Tales has even been endorsed by Susan Barton, founder of Bright Solutions for Dyslexia.

Still a Family Business

More than 20 years later, we're proud that Times Tales is still a small, family-run business — and now the next generation is part of the story too.

That seven-year-old "guinea pig," Meagan, grew up to become an elementary school teacher and tutor. Today, she's known as Miss Meagan and helps develop new courses and educational resources, along with working on marketing and connecting with the families who use our products.

Pictured from left to right: Jennie, Hannah, Hannah's son Grayson, Meagan, and Marillee.

Marillee's daughter Hannah has also joined the family business, helping support the company behind the scenes.

And Jennie's son, Seth VonEggers, (who is now a lawyer in Washington D.C.) handles bookkeeping and helps keep the business running smoothly (we keep offering to find someone else, but also love that he wants to stay with the family business!).

Seth VonEggers: Jennie's son, our bookkeeper, and lawyer. 

Together, Jennie, Marillee, Meagan, Hannah, and Seth continue to grow a company that started around a kitchen table more than two decades ago.

Learning Doesn't Have to Be So Hard

Times Tales started because one mom saw her children struggling and thought, There has to be another way.

That idea still guides us today.

We believe children learn in different ways, and sometimes a difficult concept just needs to be presented differently for it to finally click. Our goal is to create resources that make learning simpler, more memorable, and a whole lot more fun.

We're incredibly grateful that something created to help our own kids has now helped families, homeschoolers, teachers, and tutors around the world.

From our family to yours, thanks for letting us be a small part of your child's learning journey.❤️